Services
Brand Protection
China has a well deserved reputation as a centre for counterfeiting and piracy.
The PRC government is eager to be seen as addressing the numerous IPR infringements. However, national policy adopted in Beijing rarely translates into effective action at provincial or local levels.
Brand protection is not merely a matter of properly registering intellectual property with the appropriate Chinese authorities. It is an ongoing tactical process supported by a flexible, market-tuned strategy. The regular innovation of cost effective solutions is critical.
We cooperate closely with government officials within our nationwide network to tactically deploy strategies we jointly develop with our clients.
General Measures
Tailored Measures
General measures tend to be a starting point. Effective brand protection requires development of an ongoing strategy that meets with the client's needs, its corporate culture, its products, IP assets and the nature of documented IP infringements. We would be delighted to discuss our approach to determine how we can best design a system that fits both your current and future needs, as well as providing ongoing management and support.