“What enables enlightened rulers and wise generals to conquer the enemy at every move and achieve extraordinary success is foreknowledge.
Foreknowledge cannot be elicited from ghosts and spirits; it cannot be inferred from comparison of previous events, or from the calculations of the heavens, but must be obtained from people who have knowledge of the enemy's situation. ”
Sunzi, The Art of War
The principles of military strategy taught by Sunzi are applicable to strategic business thinking. Converted into business terms, foreknowledge refers to business intelligence—the investigation, research and gathering of vital and accurate intelligence, and analysis of such intelligence by experienced professionals who know the market and the business operating environment.
Doing business in China presents unique challenges. Please see “The Challenges of Doing Business in China”. Foreign investors should not underestimate the value and need of thorough due diligence...